ESCMID 360° Analytics

Using geolocation data, the ESCMID 360° Analytics can provide a comprehensive view of how delegates interact with your brand. Delegates can choose to add a small beacon to their badge, allowing their movement to be tracked. Combined with receivers in the symposia halls and your booth scanners, this makes it possible to see which sessions are attended, how delegates engage at your booth, and how they interact online—such as opening emails, joining sessions, selecting interests, and viewing abstracts. Together, this brings all engagement data into one clear, actionable view. 

The system is fully GDPR-compliant and anonymized, with a custom data report delivered 7–10 days after the congress.